werbe-fotografie-bettwaesche-sommer-aesthetik-schlafgut

Schlafgut - Lifestyle & Brand Photography

Campaign Imagery for a Bedding Brand - Natural Light, Soft Textures, Honest Aesthetics

Good sleep has a look. Calm rooms, natural light coming in sideways, linen that holds the memory of a morning. For schlafgut, I created a series of lifestyle images that translate the brand's core quality - comfort, material, rest - into a visual language that feels lived-in rather than staged.

Brand photography for home and textile brands lives or dies by its relationship to light and space. The product needs to feel like something you'd actually reach for - not a prop in a flawless room. Soft styling, honest light, and patience with the moment is what gets you there.

The result is imagery for web, print and social media. 

lifestyle-fotografie-bettwaesche-sommer-aesthetik-schlafgut
lifestylefotografie-schlafzimmer-sommerlicht-schlafgut
lifestylefotografie-couple-bett-schlafgut
lifestyle-interiorfotografie-entspanntes-wohnen-schlafgut
lifestylefotografie-interior-ruhige-atmosphaere-schlafgut
lifestylefotografie-schlafzimmer-minimalistisch-schlafgut
lifestyle-schlafzimmer-interior-schlafgut
weiche-bettwaesche-lifestylefotografie-schlafgut
sommer-lifestylefotografie-wiese-schlafgut
sommerliche-lifestylefotografie-minimalistisch-schlafgut
lifestyle-schlafen-bett-schlafgut
interiorfotografie-bettwaesche-hochwertige-textilien-schlafgut
interiorfotografie-bettwaesche-sommer-aesthetik-schlafgut
bettwaesche-design-lifestylefotografie-sommer-schlafgut
lifestylefotografie-entspannter-sommermorgen-schlafgut
natuerliches-wohnen-lifestyle-fotografie-schlafgut

Client schlafgut Assistant Julien F. Set Styling Aleksandra Garbarczyk Hair and Make Up via Nia Akalin Model Anna P., Kevin
Services Lifestyle · Product Photography · Pre-Production (Model and Location Scouting) · Creative Consulting · Post-Production 
Location Bavaria, Germany

Interested in lifestyle photography for your brand? Get in touch -
or explore more lifestyle work.

Kitchen Design - CESARinterior + product photography
Hospitality Campaigns for AMA StayHospitality & Lifestyle
Maybe October - Boutique Stayinterior and lifestyle photography
BotswanaProject type
Villa Alma - WolfgangseeHospitality Photography
schlafgutLifestyle / Brand Photography
GRETA OTO koenigshof munichHospitality / Interior Photography
Lions Rock Cape TownInterior / Hospitality Photography
Alpine Privatresidenz in KitzbühelArchitecture & Interior Photography
NESPRESSO House MunichBrand / Interior Photography
Hotel Bachmair-WeissachHospitality Photography
KeramikkunstProduct / Lifestyle Photography
BOFFIInterior / Brand Photography
UPTON Properties - the mountain estateArchitecture & Interior Photography
ASI Reisen CEO Ambros GasserPortrait / Editorial Photography
JapanTravel Photography
Chiemsee - Portrait im StudioPortrait Photography
HELIOS x GONSOLifestyle / Campaign Photography
Namibia - the sound of silenceHospitality / Travel Photography
Norr 11 x A N D lightInterior / Product Photography
NKM - naturkosmetik muenchenLifestyle / Product Photography
Acoustic PanelsInterior / Product Photography
Anna v BergFashion / Lifestyle Photography
NIO x pretty hotelsLifestyle / Brand Photography
Selected PortraitsPortrait Photography
GOLDEN SKY GARAGE - MAZAM INTERIORInterior / Architecture Photography
Timeless luxuryInterior / Lifestyle Photography
Personal BrandingPersonal Branding / Portrait Photography
Portraits Sarah BockPortrait / Editorial
I've been lost - Personal projectFine Art / Portrait Photography
TEFAF - Living with ArtInterior / Art Photography
Bored people in Cape TownFashion / Lifestyle Photography
WeledaBrand / Lifestyle Photography
Kulturhof StanggassHospitality / Lifestyle Photography
Felix Poettinger DesignArchitecture & Interior Photography

ANNA FICHTNER
fotografie & visual storytelling

Die Lifestyle, People und Interior 
Fotografin Anna Fichtner hat ihre 
Basis in München und arbeitet
für Ihre Kunden weltweit.

© 2026 anna fichtner

Newsletter

Erhalte Updates von Anna Fichtner Fotografie