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Schlafgut - Lifestyle & Brand Photography

Campaign Imagery for a Bedding Brand - Natural Light, Soft Textures, Honest Aesthetics

Good sleep has a look. Calm rooms, natural light coming in sideways, linen that holds the memory of a morning. For schlafgut, I created a series of lifestyle images that translate the brand's core quality - comfort, material, rest - into a visual language that feels lived-in rather than staged.

Brand photography for home and textile brands lives or dies by its relationship to light and space. The product needs to feel like something you'd actually reach for - not a prop in a flawless room. Soft styling, honest light, and patience with the moment is what gets you there.

The result is imagery for web, print and social media. 

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Client schlafgut Assistant Julien F. Set Styling Aleksandra Garbarczyk Hair and Make Up via Nia Akalin Model Anna P., Kevin
Services Lifestyle · Product Photography · Pre-Production (Model and Location Scouting) · Creative Consulting · Post-Production 
Location Bavaria, Germany

Interested in lifestyle photography for your brand? Get in touch -
or explore more lifestyle work.

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ANNA FICHTNER
fotografie & visual storytelling

Die Lifestyle, People und Interior 
Fotografin Anna Fichtner hat ihre 
Basis in München und arbeitet
für Ihre Kunden weltweit.

© 2026 anna fichtner

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